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If you have a visitor who comes from Twitter, returns through SEO, then converts, which medium should the conversion be attributed to? With Premium, you can see each touch point of your conversion process, then shape your attribution model to give credit to the campaigns that deserve it.
Feel the pulse of your website with the new real-time report in both Google Analytics Standard and Premium. Watch how visitors are interacting with your site at this very moment. See where they are coming from, what they're looking at, where they are, and more.
Processing times of 20 minutes to 4 hours, and yet over 50 million interactions without sampling. Google Analytics Premium lifts the processing limits of Google Analytics, to provide the depth of information that large websites require.